Sri Lanka Four Year Strategic Action Plan

Project: Sri Lanka Four Year Strategic Action Plan

When: 2016

Client: World Bank

Objectives of the Assignment

To build on the Vision 2025 document to create a realistic and implementable strategy together with a Four Year Action Plan (Strategic Action Plan). The guiding principles of the Strategy were to:

• position Sri Lanka as a ‘higher value’ destination;
• create memorable experiences for all visitors;
• dispel misconceptions about Sri-Lanka as a travel destination;
• ensure world class management of assets etc; and
• democratise the economic participation and impact of the tourism economy throughout all of Sri Lanka whereby the tourism sector becomes the vanguard in improving economic inclusiveness among Sri Lankans.