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Strategic Tourism Management

Tony Charters and Associates has significant expertise in developing regional and state level tourism plans that integrate conservation and tourism objectives and community development needs.

While at Tourism Queensland, Tony led the development of a wide range of plans including:

  • The Queensland Government Strategy for Growing Tourism (1999);
  • The Queensland Ecotourism Plan (1997 and 2003);
  • The Queensland Shipping Plan (2002); and
  • Queensland’s 12 Destination Management Plans (2004).

Regional plans conducted more recently by TCA are outlined below:

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Springbrook Visitor Management Plan
Gold Coast City Council 2008-9

Torres Shire Tourism Development Plan
Torres Shire Council 2008

 

Springbrook Visitor Management Plan

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   Springbrook Visitor Management Plan
Gold Coast City Council 2008-9
   
 

Aim:  Identify opportunities to better develop and present the ecological, historical and cultural values of the Springbrook region. Ensure a coordinated and holistic approach to planning, management and presentation of the region’s values.

Services: Conduct visitor surveys, market research, a rapid ecological assessment, planning context analysis and an intensive community consultation process. Identify strengths, weaknesses, opportunities and threats for sustainable tourism and recreation development in the region. Provide a series of recommendations covering: key strategic planning and management directions; integrated product development; improved directional and interpretive signage along key routes and stopovers; community, business and government partnerships and collaboration.

   
  Torres Shire Tourism Development Plan
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Torres Shire Tourism Development Plan
Torres Shire Council 2008
 

Aim: Develop a Torres Shire Tourism Development Plan.

Services: Undertake market research and analysis. Conduct inclusive stakeholder consultation with the tourism industry, government agencies and small multicultural communities. Conduct a tourism product and infrastructure assessment. Prepare a practical plan for: better integration, delivery and presentation of tourism assets and products; business development; infrastructure enhancement; and industry collaboration. Include key drivers, timeframes, priorities, partnerships and resourcing strategies.
 
Tony Charters and Associates